As a developer or contractor, establishing credibility is paramount to your success. Prospective clients want to know that you have the capacity and ability to create their dream project. Most importantly, prospects want to know that you share in their vision. A well-designed, visually stimulating website can present your work in a well-framed presentation that shows clients that you have an eye for detail and pride in your business and your work.
VISUAL & VIDEO NARRATIVE
If a picture is worth a thousand words, how much is a video worth? Show clients your building process, before-and-afters and completed projects. Work with your Web Design Agent to frame your unique selling propositions and sell prospects on getting together to discuss the particulars and pricing of their project.
Without a comprehensive or effective marketing strategy, it can be a feast-or-famine existence for contractors. Instead of going through those large swings, create more consistency in the amount of business that is generated year round. If you are using traditional forms of marketing: word-of-mouth, mailers, outdoor media, try pairing it up with an online presentation that shocks and wows. Lead capture forms help book more estimates. We’ll get you in front of your customers at a reasonable cost.
Congruency happens when ‘what you say’ matches up with ‘how you say it’. When applied to many contractor websites that litter the internet, most contractors tell a good story, but their website shows a completely different one. What story does your website tell your audience about your business?