Promoting a development or subdivision requires showcasing both the inventory and an associated lifestyle. Whether it’s an active living community, modular home park, country club or prestigious yacht club, it needs to be marketed and presented properly and within the appropriate context. Participating brokers and agents are sales people, not miracle workers. They’ll need great marketing tools to make the sale.
Selling a Lifestyle
Use your website to highlight different amenities, floorplans, activities, membership information, due schedules, CC&Rs, calendar of events and more. Tell the story with artist renderings, plat maps and property specifications. Paint the picture with lifestyle photos and videos.
Make your development / subdivision website a dynamic hub of activity for sales and leasing. Pre-leasing or pre-sales, along with updates on construction and general news updates keep the marketing buzz alive all the way through construction phases to the Grand Opening.
Use the flexibility of our Content Management System to ensure that your website stays relevant and up-to-date. After the buzz of novelty has worn off, have a website that functions to serve your current tenants, owners or association with easily manageable updates, news and community events.